MeetMe: The Most Popular Chat-Based Application Helping Men And Women Make Quality Associations — Should It Be Friends or Dates

Created by siblings Catherine, Dave, and Geoff Cook in 2005, MeetMe is popular social networking app that encourages gents and ladies to get by themselves on the market and get to know a number of people — regardless of whether they can be shopping for relationship, a date, or an union. Using its fun cam features and relaxed ecosystem, MeetMe requires the stress off singles locate a special someone and helps them only take pleasure in the experience of connecting online.


Catherine prepare along with her bro Dave were 15 and 16, respectively, when they started at a new high school in Skillman, nj in 2005. It had been among those schools in which everyone knows everybody, being in the same courses collectively since preschool.

With strong relationships already created and battling to split into those social sectors, Catherine and Dave made a decision to make a website where they were able to meet new-people at their unique school. They looked to their own older brother Geoff, who had knowledge of the field since president of and, for monetary assistance.

By outsourcing specific parts they didn’t have knowledge doing (e.g., web development), the prepare young ones managed to rapidly introduce (afterwards being in 2005.

Within the very first week, more than 400 students using their school had joined, and within 9 several months, 2,500 instances a lot more pupils had accompanied from schools everywhere.

“That’s as soon as we noticed there seemed to be a larger opportunity here,” Catherine stated.

They rebranded the company’s objective to incorporate assisting anybody (just high schoolers) anyplace fulfill new people, and myYearbook officially converted into in 2012.

Today with well over 1.1 million users of every age group, MeetMe grew to become one of the most prominent social networks allowing you to connect and chat with older womenting with new-people around the world — whether it is for relationship, internet dating, or interactions.

Fun, Intuitive Chat Features Draw Users In

In 2014, MeetMe users had been sending over 10 million chats everyday. In 2016, its hit to 30 million, which goes to show the chat features are most likely the most famous — and remarkable — component of the site.

“the reason why all of our cam element has taken off is actually we managed to get much more real time and simpler to deliver chats,” Catherine said.

In accordance with 90% of MeetMe’s traffic coming from smartphones in addition to typical mobile user making use of MeetMe on average 159 instances per month, the organization provides perfected the art of “apping” aswell.

“it seems sensible — if you’re wishing in line at Starbucks or on a practice system, you should check in and commence a chat. The mobile experience permits much more involvement,” Catherine mentioned.

MeetMe constantly strives to improve not only the total amount of these connections but furthermore the top quality. Presently, they have a group focusing on whatever they name a “recommendation engine,” making use of on-site conduct and opinions from users to display them individuals they truly are prone to contact or get an answer from when they start the dialogue.

They may be additionally in the middle of switching their particular element “Feed” to “go over,” that’ll go from location-based to a wider online community that combines those who need to mention interests like physical fitness, films, or anything.

“That will offer our very own users the opportunity to talk a lot more in a bunch setting, that is considerably more like actual life,” mentioned Catherine, whom likened MeetMe with the neighborhood club. An online Cheers, for a moment.

“When you go out, you actually have one-on-one chats in the neighborhood bar, but a lot of the time you are with pals. In my opinion that is important to merge the online and real life in that way,” she mentioned.

A Pressure-Free Environment Keeps Them coming back again for More

When enrolling in purely a dating site, the procedure frequently consists of responding to an in-depth questionnaire, selecting the most appropriate look variables out-of an apparently unlimited quantity of choices, and deciding the greatest match from thousands — which heavily flights on discovering that significant other. MeetMe is far more about stimulating men and women to get out there and connect to other individuals — it doesn’t matter what it results in.

In fact, 89% of members say they prefer to end up being friends with someone before dating, finding the time to make it to understand the person and make certain the connection actually is there. Catherine stated this sort of atmosphere assists eliminate that looking for humans mindset that is likely to occur in online dating.

“When you go into a conversation or a chat seeking to just hook up and speak about some thing, i believe it would possibly feel more serendipitous than if you find yourself scrolling through users,” she mentioned. “available people to time, but on top of that, there is pressure to achieve that. In my opinion that renders linking with others much easier.”

MeetMe’s Family-Like Atmosphere produces a Down-to-Earth business Culture

MeetMe possess above 100 workers nowadays, but it’s nonetheless a family group event, with Catherine as Co-Founder and VP of Brand approach and Geoff as CEO.

“With 1.1 million users logging in daily, you simply can’t arrive at that size without an incredible group that builds the merchandise,” Catherine stated. “we a tremendously fun group, extremely innovative, really wise, and that I love them.”

Another huge difference regarding the company could it be actually based out of active cities like Silicon Valley or ny that are already toned down with so many dating applications.

Instead, it can be found in the quaint, pleasant area of brand new Hope, Pennsylvania (which has just over 2,500 residents).

Catherine stated staying in brand new Hope is among the woman preferred elements of MeetMe since it fosters a business society which is down-to-earth, relatable, and fun yet still hardworking.

“It is a rather walkable area possesses been great for our society because it enables men and women to go spots and spend time,” she said.

Final Thoughts

When the prepare family members brought MeetMe your 11+ years back, they placed a unique pose on socializing and internet dating on the web. Among their particular most significant goals going forward should keep that momentum heading because they look for better yet techniques to connect folks for relationship, internet dating, relationships, or whatever really they might be in search of.

“we are just at the tip of iceberg, generally there’s a lot more we can do in order to generate higher quality associations, allowing men and women to have longer and much better chats with other people, and that’s very exciting for all of us,” Catherine stated.